Social Media and International Advertising †MyAssignmenthelp.com

Question: Examine about the Social Media and International Advertising. Answer: Presentation The organization known as Earthgrown Nature manages different sorts of juice items that are being circled to the shoppers in Singapore. The organization is in a need of a decent promoting video that will help the organization in being perceived by the customers. the utilization of ads is important, as it helps in changing the picture of the organization before the clients. The utilization of bulletins and hoardings help the clients in perceiving the brands of the organization that are being offered inside the market. It likewise enables the organization in advancing the brands among the clients with the goal that they to can be keen on purchasing the items. The specialized part that is available in publicizing has experienced gigantic advancement over a range of years, which has helped the sponsors in giving better bits of knowledge in regards to the inventiveness and the idea of the items (Buil, De Chernatony and Martinez 2013). The essential point of the report will be to address the special and the promoting procedures that have been taken up by the organization so it can spread mindfulness among the clients. The utilization of notices in the cutting edge period has helped in the advancement of the brand by consolidating better thoughts in their ad methods. The utilization of the cutting edge techniques for promoting has helped the organizations in being related with the clients in a proper way (De Mooij 2013). The report will likewise feature about the idea of the ad, name of the brand alongside the issues that the customers may confront with respect to the promotion and the visual character. It will likewise illuminate the promotion systems that should be taken up by the organization so the brand can get perceived inside the buyers. Furthermore, it will help in giving better thoughts regarding the disposition that the clients have in regards to the ad, the crowd that has been focused by the organization and the channel through which the commercial will be given to the clients. The utilization of plugs and commercials has helped in the advancement of the organizations by advancing the items in a viable way. The essential objective of the organization will be to advance its item with the goal that it can make benefits more than its adversary organizations. the utilization of the notices will help in instructing the crowd about the item that is being delivered by the organization. The utilization of the notice will likewise give an upper hand to the firm, as it will help in drawing in the more number of purchasers (Huang and Sarigollu 2014). About the ad The ad of the organization shows that it utilizes the best quality oranges in creating the natural product juice. It tends to be seen that the oranges are being handpicked by the laborers with the goal that they can have the option to assess the nature of the crude material before being sent in to the line of creation (Aaker and Joachimsthaler 2012). This will help the organization in moderating the danger of utilizing harsh or the stale oranges that may prompt a terrible creation inside the organization. The organization utilizes the best items with the goal that the clients can get the best items from the organization. This will help the organization in drawing in increasingly number of clients, as the clients are probably going to move from their past organizations to Earthgrown (Aguirre et al. 2015). The ad is about the utilization of the ripest oranges in the line of creation with the goal that the best nature of item can be given to the clients. The essential subject of the notice is that it shows the utilization of the best nature of the oranges that are accessible in Singapore with the goal that the item can be made in a superior way, which will be preferred by the greater part of the clients. This will help the organization in being perceived among the clients, which will bring about the expansion of the benefits of the organization. It will likewise give a serious edge to the organization, as the promotion will recommend the clients that the item is produced using the best crude materials that are accessible in the nation. The idea of the commercial is that it utilizes the best oranges so the item is valid and the utilization of the manufactured flavors can be dodged, which will draw out the normal embodiment of the item (Muller, Kocher and Crettaz 2013). The visual character of a specific brand helps in taking care of business the logo of the brand, styles of the symbolism and the manner by which it is introduced to the crowd. It will help the brand in getting its own personality with the goal that the brand can be separated by the shoppers from the adversary organizations that are available in the serious market. The utilization of visual personality enables the organization in adjusting its objectives and missions to the promotion so the brand to can be situated in a superior manner inside the commercial center. Besides, it additionally helps in focusing on the crowd, to whom the organization plans to sell its item and it likewise bids to the feelings of the clients (Jjaniszewska and Insch 2012). The logo of the organization shows that the whole orange that is shrouded in dust, as it is reaped from the plantation in a characteristic way and the mash is appeared as orange, which proposes that it is totally ready in nature. The nearness of the dusty spread on the body of the organic product is on the grounds that it is delivered in a characteristic way and the utilization of unsafe synthetic concoctions is absent. The mash is new inside the natural product, which shows that these are utilized for the creation of the organic product squeeze by the organization. The less utilization of the synthetic concoctions and the regular method of reaping the item gives a feeling that the item will comprise of all the normal flavors that are available in the natural product with the goal that the shoppers can show signs of improvement taste of the item (Wheeler 2012). Buyer issue and the arrangement by the commercial The commercial depends on the common squeezed orange that is delivered by an organization called Earthgrown, which helps the customers of understanding the health of the regular flavors that are available in the natural products. The utilization of good promotions helps in giving a superior answer for the questions that the clients may raise about the ad. It helps the brand, as the clients show signs of improvement reason in buying the item that is related with the organization. This commercial that has been made by the organization has given a superior explanation with the goal that they can decide on this specific brand of squeezed orange. The notice gives a superior knowledge about the administrations that the organization is giving to its clients (Wheeler 2012). The clients will be entitled in getting unrivaled nature of items from the organization. The essential fascination of the notice is that it helps the clients in giving the insights regarding what sort of fixing is utilize d during the time spent assembling alongside the advancement of utilizing the items that are accessible normally. The principle highlight of the item has been clarified in a superior way through the commercial with the goal that it doesn't leave any uncertainty in the psyches of the purchasers (Muller, Kocher and Crettaz 2013). The principle worry of the clients is that they neglect to comprehend the idea of publicizing. The commercials that are unpredictable in nature make it hard to pull in the clients in buying the item or the administration. The greater part of the clients neglect to comprehend the essential thought process that is available behind the advertisement and the item or the administration that is being appeared by the organization. The promotion about the squeezed orange is basic however compelling, as it helps in depicting a solid topic. The essential thought process of the advertisement can be comprehended in a simple way by the clients, as the promotion includes about the item and the administrations that is being taken up by the organization to convey the best quality items. The nearness of the subject in the promotion will help in pulling in parcel of clients towards the item, as the portrayal that is hidden in the advertisement will help the clients in settling their questions identifi ed with the item. This will help in persuading the clients in buying the result of the specific organization (Phillips, McQuarrie and Griffin 2014). The primary motivation behind the ad isn't just to advance itself in the serious market, which will help in boosting up of the deals yet in addition centers around the adjustments in the preferences and inclinations of the clients. The nearness of rich rivalry in the market permits the organization to use an innovative outlook with the goal that the item can be advertised in a legitimate way (Park et al. 2013). To make an effect that will keep going long on the brains of the buyers, the advertisements must be made in an imaginative way. In particular, the advertisement needs to contain all the essential insights regarding the item, which will thus bring about the simple comprehension of the promotion by the clients. In this way, the promoters ought to no matter what maintain a strategic distance from the topics that are perplexing in nature, which may bring about catastrophe for the organization. The persuading power that is available in the notice will assist the item with being bou ght by the clients (Phillips, McQuarrie and Griffin 2014). Promoting technique The utilization of methodologies in advertisements helps in coming to and convincing the clients with the goal that they can be keen on buying the item or administrations that are being produced by a specific organization. The significant variables that should be remembered for this are the focal points that is accessible in utilizing the specific item or administration, the qualities that are available among the intended interest group, the elective courses that the client may take if the item isn't loved by them and the decisions of the clients. The essential point of any advertisement is that it must be clear, which will help in comprehension of the circumstance as for the intended interest group. The methodologies that are compelling, arranging of the item and appropriate promoting will help the publicist in spreading the I

Attitudes Toward Seeking Mental Health Essay

Conceptual As per the World Health Organization an expected 200 million individuals internationally are influenced by genuine emotional well-being issues, be that as it may, inquire about proof shows that just around 33% of those encountering psychological well-being challenges really look for treatment. Various psycho-social and segment factors have been found to clarify variety in perspectives towards, and goals to, look for mental assistance. This investigation tried to look at the relationship between perspectives towards looking for emotional wellness administrations and goals to participate in mental guiding. The example for the present investigation comprised of 331 dynamic and resigned individuals from the national police power of the Republic of Ireland. It was anticipated that mental transparency, help-chasing penchant, and lack of concern to shame would all emphatically foresee expectations to partake in mental advising, in the wake of controlling for age, sexual orientation and char acter factors. The outcomes indicated that Finish Abstract Presentation As per the World Health Organization an expected 200 million individuals all around are influenced by genuine emotional well-being issues (Mollica, 2000). Accessible information, in any case, recommends that just around 33% of those encountering psychological wellness challenges really reach (Kessler et al., 2009). This is of concern not just due to the harmful effect on individual’s lives, yet in addition on account of the related financial and cultural expenses of untreated psychological wellness issues (Kessler et al., 2009). Various psycho-social and segment factors have been found to clarify variety in mentalities towards, and goals to, look for mental assistance (e.g., Bartels, 2003; Segal, Coolidge, Mincic, and O’Riley, 2005; Vogel, Wester, Wei, and Boysen, 2005). How ideal and powerful one accepts mental guiding to be, one’s own faith in their ability to participate in advising, and view of ensuing social rejectionâ following directing participation, hav e been recognized as especially persuasive (e.g., Hyland, McLaughlin, Boduszek, and Prentice, 2012; Vogel and Wester, 2003). Research additionally recommends that females might be fundamentally almost certain than guys to hold positive perspectives towards using emotional well-being administrations (e.g., Chandra and Minkovitz 2006; Raunic and Xenos, 2008), albeit a few examinations have demonstrated that guys and females don't vary in their perspectives or expectations towards the usage of psychological well-being administrations (e.g., Kelly and Achter, 1995; Vogel and Wester, 2003). Also, character factors have been proposed to affect upon individuals’ help-chasing mentalities and aims. Jagdeo, Cox, Stein, and Sareen (2009) found that standoffish character issue was related with more prominent negative perspectives towards help-chasing utilizing information from the US National Comorbidity Survey (NCS) (n = 5877) and the Ontario Health Survey (OHS) (n = 6902). Given the divergence between psychological wellness administration needs and administration usage a progressively thorough comprehension o f the variables associated with advising looking for conduct is required. The Inventory of Attitudes toward Seeking Mental Health Services (IASMHS; Mackenzie, Knox, Gekoski, and Macaulay, 2004) is a 24-thing scale intended to evaluate the attitudinal components that impact the looking for of emotional wellness administrations. This scale was created dependent on Fisher and Turner’s (1970) Attitudes toward Seeking Professional Psychological Help Scale. The scale was created with an unmistakable hypothetical establishment, and its expanding use in examine (James and Buttle, 2008; Loya, Reddy, and Hinshaw, 2010; Mackenzie, Gekoski, and Knox, 2006; Mojaverian, Hashimoto, and Kim, 2012; Floersch et al., 2009). The IASMHS at first included 41-things, anyway the outcomes an exploratory factor examination (EFA) utilizing greatest probability estimation among an example of 208 grown-up volunteers (Mackenzie et al., 2004) decreased the quantity of things in the scale to 24. Results showed that the 24-thing scale could be clarified as far as three corresponded factors, which represented 43% of change: (a) Psychological Openness (how much an individual is available to recognizing the nearness of a mental issue and to look for proficient consideration for such an issue), (b) Help-Seeking Propensity (one’s eagerness and saw capacity to look for help for mental issues), and (c) Indifference to Stigma (how concerned an individual would feel were huge others to find that they were accepting mental care). Internal consistency coefficients for the IASMHS subscales were accounted for to be acceptable with Cronbach’s alphas of .82 (mental receptiveness), .76 (help-chasing inclination), and .79 (lack of interest to disgrace). Factor connections were moderate with r esteems going from .37 to .47. In a similar paper, utilizing an autonomous example of 293 undergrad college understudies and utilizing corroborative factor examination (CFA) strategies, Mackenzie and associates (2004) detailed that they repeated the three-factor arrangement demonstrated by the EFA. Model fit was satisfactory and factor connections went from r = .26 to .43. The present examination expects to survey how much aims to take part in mental guiding can be anticipated by perspectives towards looking for psychological well-being administrations. In particular, it was anticipated that mental receptiveness, help-chasing affinity, and lack of concern to disgrace would all emphatically foresee aims to take an interest in mental advising, in the wake of controlling for age, sexual orientation and character factors. Strategy Members The example for the present investigation comprised of 331 (Males: n = 202; Females: n = 129) dynamic and resigned individuals from the national police power of the Republic of Ireland. Of the officials enrolled, 302 (91%) were as of now serving individuals from the Irish police power, while 29 (9%) were resigned. Members extended in age from 20 to 77 years, with a normal period of 28.41 years (SD = 8.63). Simply under a large portion of the example of officials were positioned in country zones (45%, n = 149), 41% were positioned in rural regions (n = 136), and 14% were positioned in urban territories (n = 46). Most of officials who took an interest in this examination were ongoing contestants into the police administration with 63% of respondents showing that they had been serving for a long time or less (n = 209). Around half were hitched (48%, n = 159), while the rest of the members either lived with guardians (27%, n = 89), lived with other relatives (3%, n = 10), or lived alone (22%, n = 73). Technique Most of study members were enrolled during a preparation workshop (n = 259), while the rest of the officials were enlisted through formal composed solicitations (n = 72). Fitting approval was conceded from the relevantâ officials to do the examination. Altogether, 532 individuals were drawn nearer to finish the exploration poll, and 365 chipped in their cooperation (68%). Anyway because of overpowering missing information in 34 returned overviews just 331 reactions were held for the last investigation (62%). Members were required to finish a mysterious self-report, paper-and-pencil poll booklet which incorporated a guidance sheet and an agree structure connected to the front of the booklet. Members were guaranteed about secrecy and educated that their support was deliberate. Finished polls were returned by the members to their boss official in fixed envelopes, and were consequently come back to the chief agent. Measures The Inventory of Attitudes toward Seeking Mental Health Services (IASMHS: Mackenzie et al., 2004) is a 24-thing scale intended to quantify an individual’s perspectives towards looking for emotional well-being administrations. The IASMHS was created so as to gauge three elements named (a) Psychological transparency, (b) Help-chasing inclination, and (c) Indifference to disgrace. Mental receptiveness mirrors how much an individual is available to recognizing the nearness of a mental issue and to look for proficient consideration for such an issue. Help-chasing affinity reflects one’s eagerness and saw capacity to look for help for mental issues. Detachment to shame alludes to how concerned an individual would feel if huge others were to find that they were getting mental consideration. Each factor is proposed to be estimated by means of 8 things and every thing is estimated utilizing a five point Likert-scale running from 0 (â€Å"disagree†) to 4 (â€Å"agree†). Goals to Participate in Psychological Counseling: Intentions were estimated as a component of a bigger survey intended to gauge the different develops of the Theory of Planned Behavior (Ajzen, 1991). This poll was developed by the rules set out by Ajzen (1991, 2002). The survey depended on an imaginary situation which incorporated the four components of time, setting, activity, and focus, as proposed by Ajzen and Fishbein (1977). The situation depicts an occasion that occurred a month and a half beforehand in which an individual observers a serious roadâ traffic mishap. In the mediating a month and a half this individual starts to encounter noteworthy character changes. The individual is accounted for to now encounter delayed times of outrageous trouble, absence of vitality, upsetting contemplations identified with the horrendous accident, decreased enthusiasm for typically pleasurable exercises, serious fits of anxiety while outside, and refusal to go out in any event, for work. A companion of this individual goes to a G.P. about the issue and the G.P. suggests that the portrayed individual ought to go to an expert analyst for advising inside the following week. An arrangement is along these lines made for one week from now. Members in this examination are approached to put themselves in the situation of this invented individual and to finish the que

Hospital improves patient case with data warehouse Study

Medical clinic improves persistent with information distribution center - Case Study Example What this paper plans to accomplish is build up a comprehension of different financial hypotheses so as to have the option to clarify the perusers about different progressions being made on the planet economy. Let’s start off by taking one side of the coin and talking about it in detail before proceeding onward to the next one (Dean). The hypothesis of Realism focuses on revealing insight into the manner in which different jobs played by different States far and wide in deciding the pattern of the worldwide political economy. Additionally, it likewise centers around the connection between the degree of intensity controlled by a State as well as a gathering and how it influences the worldwide financial pattern. The supporters of Realism are frequently alluded to as mercantilists or financial patriots. What’s somewhat intriguing about this way of thinking is the way that they accept that States over the globe discover their inspiration as the degree of intensity they have gets augmented. They further accept that power boost is accomplished through the assistance of universal exchange, and in such manner worldwide exchange strategies are one of the numerous instruments that can be put to use by States. Monetary investigators who are supporters of Realism are of the view that the worldwide economy chips away at terms which are significantly founded on the premiums and thought processes of ground-breaking States existing world over (Jonathan and Wight). The second hypothesis that we are centering upon here is the Marxist hypothesis. This hypothesis was developed by Karl Marx alongside his companion and individual co-creator, Fredrick Angles. As referenced before this hypothesis for the most part centers upon contrasts in different social classes and thought processes of various specialists. Karl Marx, or rather the Marxism hypothesis appears to contend upon the way that the current clash between the laborers and proprietors of capital must be agreeably settled given the common laborers hold onto their capacity. Marxism hypothesis

Nature of Biology Questions Essay Sample free essay sample

1. Cells were non found by Hippocrates since he didn’t have the designing and hardware to. 2. Robert Hooke is credited with the find of the fundamental building square of life creatures. 3. Robert Brown is credited with the find of the cell core. 4. Schleiden and Schwann’s part to natural science was proposing that cells are the fundamental auxiliary unit for workss and energize creatures. 5. Prior to Virchow. one idea was that life things could start from lifeless and from dead undertaking. a system called ‘spontaneous generation’ . 6. Individual B is bound to hold enduring damage. since develop encephalon cells can't duplicate. the loss of encephalon cells is probably going to hold a greater effect on some guide ( s ) of the individual. 7. There are one thousand micrometers in a millimeter. 8. In the event that you had a pick of any kind of light magnifying lens. place. giving a ground. the most proper one for sing the supporters: a. We will compose a custom exposition test on Nature of Biology Questions Essay Sample or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page An actual existence AmebaI. A phase differentiate microscope.B. A region of recolored works tissueI. An exclusive expectation obvious radiation microscope.c. The transportation of karyon from one cell into another.I. A differential intercession differentiate microscope.9. Valid or bogus? Brief account.a. A wide range of light magnifying lens utilize seeable obvious radiation to light articles one. Bogus: Some are created to use UV and optical maser obvious radiation B. In the event that the objective focal point of a light magnifying lens has a 5? amplification and its optic focal point is 10? . so the amplification got of an article being seen is 15? . I. Bogus: The finishing up amplification got is the product of the amplifications of every one of the focal points duplicated together. c. The use of an oil submergence focal point expands the amplification ability of a magnifying lens. I. Valid: Oil submergence diminishes refraction. 10. In the event that you had a pick of any kind of negatron magnifying instrument. place. giving a ground. the most suitable one for sing the devotees: a. The outside of a bed of cellsi. Scaning electron magnifying lens in light of the fact that a negatron pillar from the microscopecan be engaged onto the surface and filtered over. B. A development of encephalon tissueI. Transmission electron magnifying instrument since short frequencies of the negatron shafts can be utilized to dissect the okay thing inside the cells of the tissue. c. A little creepy crawly around 1 millimeters long.i. Scaning electron magnifying instrument on the grounds that a negatron bar from can be engaged onto the surface and filtered over the bug. 11. Valid or bogus? Quickly explain your pick. a. Electron magnifying lens can be utilized to see life and lifeless tissues. I. Bogus: Electron magnifying instrument procedures can be applied only to dead and extraordinarily recolored tissue. B. The choosing intens ity of a TEM is more noteworthy than that of a LM. I. Valid: TEMs utilize shorter frequencies of negatron shafts that expansion the choosing control over the more extended frequencies of obvious radiation that are utilized in light magnifying lens. c. TEMs and SEMs are each piece proper to use for sing little creatures. I. Bogus: A SEM would be utilized to see the outside of brief creepy crawly. The light emissions from TEMs are utilized to break down the inside development of cells. Part Reappraisal: 2. You wish to break down a figure of examples. Which magnifying instrument would you use for the devotees? a. The outside of a cell film: Electron MicroscopeB. A frog egg: Light Microscopec. An away from of a cytoskeletal fibers in a cell: Scanning Electron Microscope d. A general by and large situation of a works cell: Light Microscopee. Next to no developments in a cell cytol: Electron Microscope 3.a. What number of millimeters in a meter?I. 1000 millimeters.B. How frequently bigger than a millimeter is a meter?I. One 1000 times.c. What number of micrometers in a millimeter?I. 1000 micrometres.d. How frequently bigger than a micrometer is a millimeter?I. One 1000 times.4. Fill in the undermentioned spaces:a. 1  µm = 1000 nanometerB. 1 nm = 10-9mc. 1  µm = 10-6mChapter Two Quick Check:4. Valid or bogus? Quickly elucidate your pick.a. A karyon from a works cell would be required to hold a nuclear envelope. I. Valid: A works cell is a signifier of eucaryotic cells. planning the k aryon is encased inside a double layer known as the nuclear envelope. b. Bacterial cells do non hold DNA. I. Bogus: Bacterial cells contain DNA as their familial stuff. c. A develop reddish platelet is a delineation of a procaryotic cell. I. Bogus: A develop platelet is an outline of an eucaryotic cell on the grounds that juvenile bronzed platelets have the layer bound karyon that is normal for eucaryotic cells. 5. Propose why the karyon is called ‘the control centre’ of a phone. a. The karyon is named ‘the control centre’ of a cell on the grounds that it’s where the Deoxyribonucleic corrosive is. which contains the familial guidelines that decide the basic. biochemical and physiological belongingss of a cell. 6. Is the significant site of ATP creation the equivalent in a works cell as in a vivify being cell? a. Indeed it is ; it’s the chondriosome. 7. A researcher needs to dissect ribosomes in pancreatic cells. a. Where should the researcher articulation †in the karyon or in the cytol? I. A researcher should glance in the cytol of the cells. B. What kind of magnifying lens should the researcher usage?I. Researcher would use a transmittal negatron magnifying lens ( TEM ) on the grounds that ribosomes are beneath the presentation of a light magnifying lens. . 8. A substance made in a cell is moved outside the cell. Sketch a potential tract for this substance. a. ribosomes ? endoplasmic Reticulum ? Golgi complex ? outside of cell 9. Lysosomes are here and there called ‘suicide bags’ . Recommend why this name is given. a. Because of the way that they contain broke up stomach related catalysts that. when discharged. can do the perish of a cell. 10. Distinguish the undermentioned as evident or bogus and quickly warrant your answers. a. Plant cells without chloroplasts can catch the vitality of daylight. I. Bogus: Chloroplasts are crucial to catch daylight vitality. b. Chloroplasts can be seen through a light magnifying instrument. I. Valid: Chloroplasts are huge bounty to be seen by a LM. 11. Show one area in the human natural structure where cells with cilia are found. a. Trachea.12. See a cell with cilia smashing on its surface. Recognize one other cell organ that would be relied upon to help in the activity of these cilia. a. Mitochondria would be available to help the activity of the cilia since vitality is required. 13. Rundown four cell organs that are associated with the method of doing protein. What is the piece of every cell organ to this methodology? a. Four cell organs engaged with the methodology of doing protein are: I. Core: has coded guidelines for doing every specific protein two. Ribosome: cell organ where the amino corrosive are joined to build protein three. Mitochondrion: cell organ sorting out ATP. which supplies the vitality to build protein ironss iv. Endoplasmic Reticulum: transports newly blended proteins off from the ribosomes. 14. Does a single adaptable cell have organs? Clarify. a. No. A single adaptable cell is a unicellular being. Organs themselves are comprised of gatherings of tissues which are made of cells.

How to Write a National Honor Society NHS Essay

How to Write a National Honor Society â€" NHS Essay Being a member of the National Honor Society (NHS) is very prestigious and helps when applying for scholarship. You can be nominated for the membership based on the performance in the following areas: Leadership Scholarship Service Character After being nominated, you’re required to submit an essay for National Honor Society. Writing a good essay can be overwhelming but the efforts you’re going to invest will be paid off. Having an articulate and organized essay will sure get you an approval of sponsors. Intro about an essay To correctly write an essay, it is necessary to understand that an essay is a small work in prose on a given topic. You can choose anything as a topic â€" your attitude to some event or reflection on a certain problem. The author of the essay, as a rule, talks about his personal experiences and impressions or expresses himself in an imaginative, emotional, and frank way. Often in the essay there are conversational speech, aphorisms or speech expressions. Exceptions are essays for scientific conferences, public speeches at scientific councils, and other scientific events. What is a National Honor Society essay? A National Honor Society essay is an essay written when applying for the membership in the National Honor Society. An essay is a written work that involves a methodical analysis and evaluation of a topic or problem. For example, in the case with NHS, you are invited to demonstrate and prove your interest in the Society and why you want to become its member. When writing an essay, it is easy to fall into one of two extremes â€" to describe the facts, bypassing the interpretation (fearing its subjectivity), or vice versa, describe your personal opinion without backing it with facts. The art of writing essays consists precisely in finding this balance, in the ability to express one’s position, logically having it backed up with rational, objective arguments. The goal of essay for NHS The goal of the essay is to present yourself as a model NHS candidate by addressing the criteria for membership. Before you start applying for a scholarship, brainstorm key points and main ideas for your work. After that, write the first draft and ask someone to check it. When working on the final variant, include some interesting suggestions. What is described in the National Honor Society essay? When writing your NHS essay, describe the following: Emphasize your achievements in scholarship. The NHS recognizes discipline and the intelligence necessary for college prep or advanced courses. In addition, include your special academic achievements, grade point average, and info on any other academic organizations you’re involved in. Highlight your accomplishments and skills in leadership. Describe that you participated in community or school organizations. Talk about how you found out about the organization and started being involved with it, holding a leadership position. The officials of NHS are particularly interested to know what you have learned while being a leader. It’s important to provide examples. Talk about your experience in the service. It is a gold standard to be a member of the NHS as a service-minded student. Describe any service organizations you’re involved in or school or community service projects you participated in. Write about your character. Maybe you can describe a story that would greatly show your character. Everyone has different ideas on what the character is, so you may offer your own definition of a strong character and explain how and why you would fit in that description. Key Elements of Good National Honor Society Essay Usually a good essay gives a description and discussion of several positions or points of view, and then on their basis a conclusion is drawn reflecting the author’s informed opinion. Therefore, before writing an essay, you always need to formulate what you think about what you write about, what your position is, and what idea you will be defending. In the case of the NHS essay, everything is simpler â€" you want to become the NHS member so all you need to do is to describe why. Begin work on the essay with a careful reading of its title or task. What are you supposed to do? Describe, compare or discuss? What question is asked? Do you understand all the terms at this stage? Based on this information, you can start thinking through the text plan. Structure of National Honor Society Essay Next, create the plan and the select the material. Refer to the literature, try to get an approximate idea of what you will write about. At this stage, you need to make a plan containing the main topics that you plan to raise. Perhaps, this plan will be changed later. If your essay involves analyzing a large number of sources (which is not necessary in your competition), once such an initial plan is compiled, it is worth starting to collect and systematize the links based on it â€" what you will refer to. So, the basic ideas are written and the material is collected. Can you start writing? Do not hurry. It is useful first to work out the detailed structure of your text. The essay always consists of three parts: Introduction Discussion Conclusion Introduction to NHS essay In the introduction, you describe the question and its context, and briefly talk about the direction of your reasoning. For example, in the case of your competition, you briefly present the selected study and state in detail why you chose it. Body of the NHS essay Here, the arguments and evidence of your point of view are presented. It is important that the discussion be logical and consistent. In the NHS essay, write in details why you want to be a NHS member and describe those points that you are interested in. Conclusion to the NHS essay In conclusion, the essay summarizes the discussion and demonstrates that you answered the question. Steps of Writing National Honor Society Essay Here are the steps you need to follow to write the NHS essay: Deeply research the topic Analyze the topic Brainstorm all ideas Create an outline Write the essay down Proofread the paper How to write National Honor Society essay step-by-step Once you brainstorm all ideas, collect all the necessary info, and finish the essay plan in accordance with this three-part skeleton, you can start writing. You can write from any end â€" some prefer to first have a written discussion, and then frame it with an introduction and conclusion, others write all the parts consistently. The main thing is to try to write clearly, briefly, and devote one single thought to each paragraph. Choosing a topic for National Honor Society essay When choosing a topic, you need to be sure that: You know the content of the course You understand the meaning of the statement, the topic of the essay You have your own point of view on the essence of this statement Writing National Honor Society essay outline Making a plan is important because you will follow it when writing the essay. It will help you present your thoughts in a structured way. Tips for writing Some tips for writing include: Give yourself enough time to write a few drafts when applying for scholarships Make sure the essay highlights the priorities of the organization and meets all the requirements Examples of NHS essays You can find many good examples of NHS essays online, which you can use to get an idea about what to write in your essay. Conclusion for an essay If you have been selected as a member for the NHS, you can see that writing a good essay in not that difficult. The tips on writing the paper will help you develop your writing skills. In order to become an expert in essay writing you can also go through National Honor Society Essay Examples. After practicing, you will definitely get this great opportunity.

Answers to the Questions on the Movie Children of Men

Answers to the Questions on the Movie Children of Men Anthropology Response to Question 1 The characterization of the world from the commentators’ point of view as depicted by Children of men can be approached basing on two co-joined themes: Faith and hope. The commentators characterize the world as a place that is doomed; where hope and faith for desperate ones is dwindling in way or another. In their views, the commentators bring out the picture of the world as an empty nest. All the commentators depict a nightmarish future. Children of men gives an overview of how the post-modern world’s future is very uncertain. Many years (18) characterized by infertility places the society on the verge of extinction. Yet the world loses the world youngest man. On the other hand, illegal immigrants try to move into England anticipating the best, but the government quickly comes up with laws on immigration which target to oppress the immigrants. The commentators cite these in their view the world as a place where hope for the desperate ones would persistently dwindle, ju st as the refugees hope is dwindled before immigration laws as well as the world youngest man dying amidst the world infertility and ageing population. Response to Question 2 The response of this question is based on the themes of faith and hope. Indeed, the dwindling of faith and hope is evident in the world’s current occurrences. A turn of event that may be considered to be in line with this include riots (such as those evidenced UK), earthquake incidents (such as the recent Turkey havoc), economic crisis (such as those that have rocked Greece), harsh immigration laws (such as those being applied by United States) and widespread protests (such as those being evidenced in Africa). Hereunder, a special reference is given to recent earthquakes in Turkey. A strong earthquake recently struck Turkey, causing human deaths. At least over 1352 were feared dead as reported by BBC. Arguably, the death toll was so big that the state hospital lacked a space to ‘put the bodies’. This kind of calamity is disastrous as it wipes out a big population. The concerned parties are left to live on dwindling hope as the days go by and as rescue missions are carried out on the rubbles. But perhaps others have faith that the coming generation would have to device a way in which this could be sorted out. But how else could the coming generation achieve such expectations when the earthquake is threatens to wipe out the current generation; that would bear future generation? These are the kinds of nightmarish future dystopia as depicted by P.D James in Children of men. According to him, the number of children has reduced, having been 19 years since the last child was born. Yet the youngest person who would deliver the world from infertility is lat er killed. There is a connection between the two cases; in both, the generations are being wiped out through catastrophic deaths. Response to Question 3 There is a way in which anthropologists could help us understand and solve issues such as political tensions, conflicts as well as other world emergent crises. Concepts such as inequality, globalization, ethnic nationalism and stratification are areas through which the role of anthropology could be felt. Anthropologists could come up with theories and as well as methods in which the future problems could be solved. Anthropologist could organize seminars to discuss experiences in the contemporary world that are full of uncertainty. It is possible for anthropologists to come up with models that are teleological to changes (Miller 241). More so, they could come up with approaches to ascertain the rapture figures as well as future risks. For instance, through ethnography, anthropologists could examine various responses from human to establish political, personal as well as solutions that are practical to contemporary issues that place human lives under risks. In so doing, the scientists could to choose on subjects such as thoughts on rapture and futures that are uncertain, risk projection, risk speculations, return of the dwindling hopes, urban form experimentations and earthquake future calculations. Works cited Miller, Babara. Cultural Anthropology. Boston: Pearson Education Inc., 2007, Print.

Is Romeo and Juliet a Love Story - 1391 Words

Is Romeo and Juliet a Love Story? Immature love says: I love you because I need you. Mature love says I need you because I love you. Erich Fromm. Romeo and Juliet is based on immature love, and is not a true love story. Love is a great source of passion throughout the world. Though love is considered a good emotion, it can also be one of the biggest flaws a person can have. When one is in love, they will basically do anything to be with the one they love. They don’t care about the number of rules they break, or how much they change themselves, as long as they can be with the one they truly love. They may take drastic measures from defying their parents and friends to committing suicide. Shakespeare shows the power of love and the†¦show more content†¦When one thought theyd lost the other the lost what they were living for, not their true love. But, would people go this far for something that only had started two days earlier? It is often said people will do anything and everything for true love, eve n if it is what eventually leads to their downfall in the end. Love is said to affect people in many ways. For some people, the feeling of love is almost to much for them to even express themselves and to others it makes them feel attraction. But were they really thinking about what type of love they were feelling. One question with which people struggle is about love’s authenticity. Is it love or is it just attraction? Margaret Anderson said that â€Å"In real love you want the other person’s good. In romantic love, you want the other person.† So is Shakespeare’s most famous play about real love or simply an attraction? In the story Romeo is portrayed as a confused love stricken boy while Juliet is not. The chance of her experiencing true love was limited by inexperience, age, vulnerability, and focus on Romeos looks. In the play, Juliet is young, and the first meeting with Romeo is probably her first brush with romance. Romance was not a primary concern in Juliets time at least not until after your parents made a match. In the story Paris is to marry Juliet. Since she is not married yet Juliet has probably not been around this type of affectionShow MoreRelatedA Real Love Story In Shakespeares Romeo And Juliet1257 Words   |  6 Pages A Real Love Story Everyone wishes for a perfect fairytale ending in life, to meet Prince Charming and have a grand marriage, but people fail to realize is that in order to meet the â€Å"one† there must be trial and error. That process can be painful, cruel, and downright heartbreaking. To be happily wed in marriage with a significant other, people will have to date but ideally not at a young age. By developing relationships in one’s adolescent years it can be taxing on a teen instead of lightheartedRead MoreLove in Romeo and Juliet by William Shakespeare and in the Movie West Side Stories876 Words   |  4 Pagesboundless as the sea, my love as deep; the more I give to thee, the more I have for both are infinite.† (Act 2, scene 2, 146) Love is a concept that has been around from the beginning of time and will most likely carry on until the end. Everyone has their own love, and their of definition of what love actually means. Probably the most well known love stories of all ti me in the play from the 15th century, Romeo and Juliet by William Shakespeare tells the tale of young love and fatal misfortune. WithRead MoreRomeo And Juliet : A Story Of Love Or The Poorly Functioning Biological Properties Of The Teenage Brain?919 Words   |  4 PagesRomeo and Juliet- A Story of Love or the Poorly Functioning Biological Properties of the Teenage Brain? Since it was written, Romeo and Juliet has been regarded as the arguably most famous love story of all time. Two star-crossed teen lovers are so drowned in their own world that they commit suicide in the hope of eternally being with each other in the afterlife. In reality, were the characters’ actions truly drawn from a sense of fervent love, or rather from hormonal triggers acting in unfavorableRead MoreWilliam Shakespeare’s â€Å"Romeo Juliet,† is arguably the most widely known tragic love story of all600 Words   |  3 PagesWilliam Shakespeare’s â€Å"Romeo Juliet,† is arguably the most widely known tragic love story of all time. Although it has been the subject of debate and controversy, it has inspired many love stories in recent times. One of the most controversial details of the play, are the relationships that Friar Lawrence and Nurse, have with Romeo and Juliet. Many argue that they were not being responsible with their actions regardin g Romeo and Juliet’s marriage. Others say that their actions were justified, becauseRead MoreRomeo and Juliet, Tragedy or Romance791 Words   |  3 PagesRomeo and Juliet, Tragedy or Romance? What determines what a true love story is? Many events in Romeo and Juliet make the audience question whether or not they are truly in love or are just blinded by a false or not true version of a not so deep feeling. Romeo and Juliet is a famous love story but it stands out compared to other love stories. Romeo and Juliet continue to be a true love story to this day. They are married at a young age and differentiate from other love stories, it’s still consideredRead MoreRomeo And Juliet1032 Words   |  5 PagesWho is responsible for the deaths of Romeo and Juliet? Be sure to use the text to prove your point. Who is responsible for the deaths of Romeo and Juliet? Throughout the story, there are many people to blame for the deaths of Romeo and Juliet. Friar Laurence, Capulets, Montagues, and Peter are the ones that are constantly blamed for the death of Romeo and Juliet. There are so many people to blame for the actions of Romeo and Juliet, but Romeo and Juliet are also responsible for their own actionsRead MoreRomeo and Juliet Is Still Important Now Essay621 Words   |  3 PagesRomeo and Juliet was written about 400 years ago. Although it is old, Romeo and Juliet is still relevant and important to peoples’ lives. The themes used in it are the themes that people enjoy, Shakespeare invented a lot of words people use today, and good for education. Romeo and Juliet is still a great play, still has a impact and entertain contemporary audience. In Romeo and Juliet, there are many themes. Love, rivalry, arguing with parents, friendship, and fate and destiny. These themes areRead MoreWilliam Shakespeare s Romeo And Juliet1696 Words   |  7 PagesShakespeare’s Romeo and Juliet as a notable representation of genuine hetero love. This theory intends to dig all the more profoundly into the issues of affection and sexuality in the play and investigate its inconspicuous underlying topics of homoeroticism and hazardous heterosexuality through a dissection of the film adjustments of Romeo and Juliet from the recent twentieth-century: Franco Zeffirelli‟s 1968 Romeo and Juliet and Baz Luhrmann‟s 1996 William Shakespeare s Romeo + Juliet. Love and sexualityRead MoreSimilarities Between Romeo And Juliet And West Side Story1342 Words   |  6 PagesThe dramatized plays of Romeo and Juliet written by William Shakespeare and West Side story by Arthur Laurents both portray the primary themes of love and conflict. The th emes love and conflict can be explained as love is a strong feeling of affection for another, and conflict is unfavourable disagreement upon an issue involving another party or person. This essay will identify how love and conflict is portrayed in Romeo and Juliet and West Side Story with the mutual similarities and differencesRead MoreWilliam Shakespeare s Romeo And Juliet1400 Words   |  6 PagesTitle: Romeo and Juliet Author: William Shakespeare Genre: Romance and Tragedy. Setting The story is taking place in Verona, Italy, it is a midcentury-1590s background story, and the cultural context was that there is the feuds between the two families; Montagues and Capulets, which were giving attentions to all the people living in Verona. It is really important to know the setting of the story to know the social background of the time that the story was written so that as a reader I can understand

A Rose For Emily By William Faulkner - 883 Words

In the timeless classic, â€Å"A rose for Emily† by William Faulkner we are introduced to Emily Grierson, a matured sheltered southern woman; born to a proud, aristocratic family presumably during the American Civil War. Through out the short story William Faulkner uses many literary devices such as symbolism, metaphors and allegory to play with â€Å"time† and how time reflects upon his main character Emily Grierson. Emily being one who denies the ability to see time for what it is linear and unchangeable. Her constant rejection of time initiates changes in her life, starting with her own physical appearance that aid in her displeasure, then proceeding too Miss Emily’s own home which becomes her jail, and finally her unwillingness to move forward drives her to commit heinous actions towards her lover. In â€Å"A Rose for Emily† William Faulkner uses numerous examples of symbolism throughout the short story, starting with Miss Emily’s own home. The house itself is a representation of the sheer loneliness and isolation that Miss Emily repetitively felt. The house was her cell, a prison without bars, a prison that was created over time. William Faulkner writes â€Å"It was a big, squarish frame house that had once been white, decorated with cupolas and spires and scrolled balconies in the heavily lightsome style of the seventies, set on what had once been our most select street†¦ only Miss Emily s house was left, lifting its stubborn and coquettish decay above the cotton wagons and the gasolineShow MoreRelatedA Rose For Emily By William Faulkner923 Words   |  4 PagesA Rose for Emily; A Tale of The Old South William Faulkner was born in New Albany, Mississippi in 1897 but lived most of his life in Oxford, a small town nearby. After dropping out of high school then briefly joining the Canadian Air Force, he returned home and completed three terms at the University of Mississippi (Fulton 27). During his early twenties Faulkner spent time in New Orleans and Europe before returning to Oxford and publishing his first book of poems. In 1929 he married Estelle FranklinRead MoreA Rose For Emily By William Faulkner1729 Words   |  7 PagesJune 24, 2015 â€Å"A Rose for Emily† In every neighborhood there is always that one house that is a mystery to everyone. A house that everyone wants to know about, but nobody can seem to be able to dig up any answers. It’s the type of place that you would take any opportunity or excuse to get to explore. The littler that is known, the more the curiosity increases about this mysterious place or person. In the short story â€Å"A Rose for Emily† by William Faulkner, this mysterious person is Emily Grierson, andRead MoreA Rose For Emily By William Faulkner949 Words   |  4 PagesIn William Faulkner’s â€Å"A Rose for Emily† it is clear how Emily’s gender affects how the individuals in the town perceive her. Emily’s gender particularly affects how men understand her. Throughout the whole piece Emily is seen as a helpless individual who is lonely and has suffered losses throughout her life. When the reader reaches the end of the story the actions that Emily has taken is unexpected because of the way she is perceived by the narrator. In the beginning of the story, when the wholeRead MoreA Rose For Emily By William Faulkner1577 Words   |  7 Pagesâ€Å"A Sarah Markins Dr. Bibby ENG 107 February 11, 2015 â€Å"A Rose for Emily† by William Faulkner â€Å"A Rose for Emily†, written by William Faulkner in 1931, follows a series of peculiar events in Miss Emily Griersons life. Written in third person limited, Faulkner utilizes flashbacks to tell of the period between the death of Emily’s father and her own passing. Split into five short sections, the story starts out with the townspeople of Jefferson remembering Emily’s legacy and how each new generation ofRead MoreA Rose For Emily By William Faulkner1552 Words   |  7 PagesRyan Dunn Mrs. Williams English 11 March 11, 2016 In the short story â€Å"A Rose for Emily† by William Faulkner, the reader is given a glimpse of the internal conflict of the main character, living in the past, and the involvement of an over involved society causing the reader to look into the consciousness of an individual haunted by a past and lack of a future. The story is set in a post-Civil War town in the South. He is able to give the reader a glimpse of the practices and attitudes that had unitedRead MoreA Rose For Emily By William Faulkner1507 Words   |  7 Pages1897, William Cuthbert Faulkner was born in New Albany, Mississippi. He stands as one of the most preeminent American writers of the twentieth century. His literary reputation included poetry, novels, short stories, and screenplays. Faulkner won two Pulitzer Prizes for Fiction and the Nobel Prize in Literature. â€Å"A Rose for Emily† is a short fascinating story written by William Faulkner and it was his first short story published in a national m agazine. The story involved an old woman named Emily GriersonRead MoreA Rose For Emily By William Faulkner1270 Words   |  6 PagesWilliam Faulkner’s short story â€Å"A Rose for Emily† thoroughly examines the life of a strange woman name Emily Grierson who lives in the town of Jefferson. If we examine â€Å"A Rose for Emily† in terms of formalist criticism, we see that the story dramatizes through setting, plot, characterization, and symbolism on how Miss Emily’s life is controlled by a possessive love she had for her father and lover. William Faulkner uses Emily’s life as the protagonist to examine from a formalist aspect. In orderRead MoreA Rose For Emily By William Faulkner1780 Words   |  8 PagesIn 1930, William Faulkner wrote a five-part story entitled â€Å"A Rose for Emily† that follows the life of a young woman named Miss Emily Grierson. Faulkner sets his story in the Old South, soon after the ending of America’s Civil War, and represents the decaying values of the Confederacy (Kirszner Mandell, 2013a, p. 244). One of these values which the text portrays quite often in â€Å"A Rose for Emily†, is the patriarchal custom of society viewing men as having more importance than their female counterpartsRead MoreA Rose For Emily By William Faulkner1277 Words   |  6 PagesMiss Emily Grierson, the main character in the strange short story â€Å"A Rose for Emily† written by William Faulkner. It would be best to examine her in a mental capacity as well as the circumstances that may affect her. Throughout the story, Miss Emily’s unpredictable and eccentric behavior becomes unusual, and the reader, like the townspeople in the story, is left to speculate how Miss Emily has spent years living and sleeping with the body of Homer Barron. An important quote from the story was thatRead MoreA Rose For Emily By William Faulkner931 Words   |  4 PagesShort Stories A Rose for Emily is a short story written by William Faulkner. This story takes place in Faulkner s fictional city, Jefferson, Mississippi, in Yoknapatawpha County. Young Goodman Brown is a short story written by Nathaniel Hawthorne. This story takes place during the 17th century and discusses the Puritan belief that all of humanity exists in a state of corruption, except those who are fortunately born into a state of grace. In â€Å"A Rose for Emily,† Emily’s house is a commemoration

How to Prepare Ammonia Gas

These are instructions for preparing ammonia gas (NH3) from ammonium chloride and calcium hydroxide in water. Ammonia Reactants ammonium chloride (NH4Cl)calcium hydroxide [Ca(OH)2] Gas Preparation Gently heat a mixture of ammonium chloride and calcium hydroxide in water. Collect the ammonia from the upward displacement of air in a hood. Chemical Reaction Ca(OH)2 2NH4Cl → 2NH3 CaCl2 2H2O

Cognitive Behavioral Therapy Essay - 2458 Words

Brief history of the theory and theorist. In its simplest form, Cognitive Behavioral Therapy, (or CBT as it will be referred to from here on out), refers to the approach of changing dysfunctional behaviors and thoughts to realistic and healthy ones. CBT encompasses several types of therapy focusing on the impact of an individuals thinking as it relates to expressed behaviors. Such models include rational emotive therapy (RET), rational emotive behavioral therapy (REBT), behavior therapy (BT), Rational Behavior Therapy (RBT), Schema Focused Therapy, Cognitive therapy (CT). Most recently a few other variations have been linked to CBT such as acceptance and commitment therapy (ACT), dialectic behavioral therapy (DBT), and†¦show more content†¦This is a central construct of CBT. So it appears that the human desire to understand ourselves and the world we live in has existed since the beginning of time (Barker, C., Pistrang, N., Elliott, R., Barker, C., John Wiley Sons, 83. 2002).† According to Barker et.al., other great philosophers such as Plato and Socrates believed that â€Å"the unexamined life was not worth living,† which gives further credence to the early beginnings of cognition and behavior. CBT is a relatively young model and theory. What we know as CBT, began in the 1950s with Albert Elliss Rational Emotive Behavioral approach to therapy (Dobson, 2001). Later in the 1960s, Aaron Beck began using Cognitive Therapy in treating depression. (Barlow, 2001. 230) The origins of what we now know as cognitive behavioral theory is said to come from earlier theories and concepts. Credit can be given to early philosophers such as Kant (1782), theorists such as Alfred Adler (Individual Psychology), and behaviorists such as Joseph Wolpe and George Kelly . Frued can also be mentioned, albeit indirectly, for his theory was quite distressing to Adler who stated, â€Å"I am convinced that a persons behaviors springs from his ideas.† (pg 306. Milkman and Sunderwir th, 2010). Pavlov and Skinner can also be acknowledged, for their work in learned behavior and conditioning, which directly correlates to the concepts of cognitive behavioral therapy. More recently, A.Show MoreRelatedBehavioral Therapies : Cognitive Behavioral Therapy1752 Words   |  8 PagesFrom the lens of a Cognitive Behavioral Therapist, an integrated mix of both cognitive and behavioral approaches is best suited the treatment of clients. All the approaches under Cognitive Behavioral Therapy require several different attributes. Some of them being; the need for a positive working relationship between client and therapist, the belief that distress is a cognitive process, treatment is a focus in changing cognitions to create positive change in mood or behavior. Changing irrationalRead MoreBehavioral Therapy And Cognitive Therapy869 Words   |  4 Pagespaper, I will compare and contrast Group Therapy and Cognitive therapy, more specifically, dialectical behavioral therapy, an d the differences between assessment types that clinicians use to determine a diagnosis and therapy that would best benefit their client. In the second part of my paper, I will discuss and address different considerations in which a therapist should make in order to provide a safe and effectively therapeutic environment. Though therapy is a largely utilized form of mental healthRead MoreCognitive Behavioral Therapy2168 Words   |  9 PagesBackground Developed in the mid 1960s by Aaron Beck, the Cognitive Behavioral Therapy (CBT) model theorizes that the interpretation of both external and internal events is biased, and can tap unhealthy underlying beliefs that potentially lead to emotional distress (Beck, 2005). Over the years CBT has accumulated an impressive track record in the treatment of a variety of mood disorders. In 1985, a review of 220 studies using CBT in the treatment of depression concluded that 91% supported the modelRead MoreCognitive Psychology : Cognitive Behavioral Therapy1447 Words   |  6 PagesCognitive Behavioral Therapy Djiedjorm Doe (Dede) Middlesex Community College Cognitive behavioral therapy, commonly known as CBT, is a systematic process by which we learn to change our negative thought into more positive ones. CBT is a combination of two types of therapy, cognitive therapy and behavioral therapy. cognition is our thought, so cognitive behavioral therapy combines working with our thought process and changing our behavior at the same time. Cognitive behavioral therapistsRead MoreCognitive Psychology : Cognitive Behavioral Therapy1502 Words   |  7 PagesCognitive Behavioral Therapy, in its most modern form, was developed in 1960 by Aaron T. Beck. However, CBT has an interesting history dating back to the 1920s in the United States and even earlier in other parts of the world. â€Å"Precursors of certain fundamental aspects of CBT have been identified in various ancient philosophical traditions, particularly Stoicism. Stoic philosophers, particularly Epictetus, believed logic could be used to identify and discard false beliefs that lead to destructiveRead MoreCognitive Behavioral Therapy And Narrative Therapy1706 Words   |  7 Pagesgoing on in his every day life. The two that we have chosen are Cognitive-behavioral therapy and Narrative therapy. We will look into both of these and also as we do that we will find out what the role of the social worker is in both cases. Cognitive-behavioral therapy can help you notice the discouraging thoughts that make you feel bad. These thoughts are sometimes called irrational or automatic thoughts. Using Cognitive-behavioral therapy you can learn to stop these thoughts and replace them with helpfulRead MoreCognitive Behavioral Therapy And Narrative Therapy1706 Words   |  7 Pagesgoing on in his every day life. The two that we have chosen are Cognitive-behavioral therapy and Narrative therapy. We will look into both of these and also as we do that we will find out what the role of the social worker is in both cases. Cognitive-behavioral therapy can help you notice the discouraging thoughts that make you feel bad. These thoughts are sometimes called irrational or automatic thoughts. Using Cognitive-behavioral therapy you can learn to stop these thoughts and replace them with helpfulRead MoreCognitive Behavioral And Behavioral Family Therapy2903 Words   |  12 Pages Week 11 Assignment: Signature Assignment: Cognitive Behavioral Family Therapy Rayon L. Walton Nortcentral University One of the most effective components of MFT is Cognitive Behavioral Family Therapy (CBFT). CBFT incorporates cognitive processes that affect behavior and applies it to the therapeutic process of clients. The foundational principles of CBFT stem from behavioral concepts that were impacted by issues that affected clients such as phobias, anxiety and parenting deficiencies;Read MoreCognitive Therapies And Behavioral Therapy982 Words   |  4 PagesCognitive behavioral therapy, on the contrary, utilizes directive consulting tools to control and guide its patients. These include such things as asking questions, interpreting, and providing direction to a client’s attention and emotions. â€Å"Aaron Beck developed cognitive therapy, an approach that focuses on recognizing and changing negative thoughts and maladaptive beliefs into more realistic and constructive thoughts and beliefs† (Erford, 2014). It is believed that cognitive behavioral therapyRead MoreCognitive Psycholo gy : Cognitive Behavioral Therapy1700 Words   |  7 PagesCognitive Behavioral Therapy Cognitive behavioral therapy is a school of psychotherapy that intends to assist individuals with conquering their emotional issues. A focal idea in CBT is that you feel the way you think. Therefore, CBT focuses on the fact that you can live all the more cheerfully and effectively in you begin thinking with a better mindset. CBT urges you to comprehend that you re thought process or beliefs lie between the occasion and your definitive sentiments and activities. The

The Grand Canyon Railway Free Essays

One interesting feature of the southwestern United States is the area known as the â€Å"Four Comers. † the only place in the United States where four slates meet at one point. Within the 130,000 square miles of the Colorado Plateau in this region lie many wonders of nature. We will write a custom essay sample on The Grand Canyon Railway or any similar topic only for you Order Now The plateau contains eight national parks, twenty national monuments, as well as numerous other nationally designated areas and huge tracts of national forests. This wealth of natural features and the cultures of the various Native American tribes in the region have made the area an important destination for tourists, especially those interested in natural history and culture. The â€Å"crown jewel† for this region is generally considered to be the Grand Canyon, one of the seven natural wonders of the world. This wonder of nature is 190 miles long, one mile deep, and between 4 and 18 miles wide. The Grand Canyon covers 1. 900 square miles of the Colorado Plateau and is home to 1,000 species of plants 250 species of birds and 70 species of animals. A number of Native American tribes are found in the region of the Grand Canyon, including the Hualapai, Hopi. Navajo and Havasupai (who live on the floor of a side canyon) The principal attraction to visitors is the sheer size and beauty of the canyon itself. The walls of the Grand Canyon are made up of many layers of rock, with widely varying textures, colors, and hues. This panorama of nature changes by the season, weather, and time of day. Generally, the morning and late afternoon offer the most striking views for visitors to the canyon. The South Rim in Grand Canyon National Park (Grand Canyon NP) is open year-round, whereas the North Rim (also in the park) is closed in winter. In the summer months, Grand Canyon NP becomes quite crowded with visitors and motor vehicles. Consideration is being given by the National Park Service to ban vehicles from the park and move visitors around the park by shuffle buses. Williams, Arizona, serves as one important â€Å"jumping off† point for visitors traveling to Grand Canyon NP, with the South Rim of the canyon only fifty-nine miles north of the town. Williams is closely identified with travel to the canyon and has even registered the trademark â€Å"The Gateway to the Grand Canyon,† which no others may use. At an elevation of 6,800 feet, Williams, by itself, has many attractions in the town and surrounding area such as lakes for swimming and fishing, horseback iding, and a downtown listed on the National Register of Historic Places. The surrounding Kaibab National Forest in the vicinity of Williams offers opportunities for camping, fishing, and hiking for both visitors and resident alike. The town has for many years been an important transportation hub for both rail and highway. Williams is closely identified with Route 66, also known as the â€Å"Mother Road,† that connected Chicago, Illinois and Santa Monica, California, long before the interstate highway system was developed. Williams has the last stretch of the original Route 66 bypassed by the interstate system (in this case, 1-40). Even before highways became highly developed, Williams has served as a railroad terminal (since 1882) for the forerunners of the Atchison, Topeka, the Santa Fe Railroad (Santa Fe) the latter continues to serve the town today with freight-only service. The most popular way for visitors to get from cither Williams or Flagstaff (thirty-two miles to the east) to Grand Canyon NP is by motor vehicle, although the pending restrictions on vehicles might be expected to change this somewhat. An attractive alternative for some visitors is to travel between Williams and the Grand Canyon by rail. The Grand Canyon Railway (GCRy) offers this option with one round-trip per day. This rail service, which operates purely as a tourist railroad, began operations in September 1989 and has provided daily service since that day (except for December 24 and 25). Historically, rail service on this line began much earlier but passenger service was abandoned in the 1960s due to economic pressures from the automobile. Freight service from the Santa Fe was abandoned in 1974, with no work performed on the track between Williams and the Grand Canyon until 1989. The work to get the GCRy running was monumental, because all engines and passenger cars had to be acquired and completely rebuilt. In addition, the depot at Williams and the adjoining Fray Marcos Hotel were in need of substantial refurbishing. In the depot, operating offices, ticket offices, a waiting room, and souvenir shop are found. All of this work was accomplished in a span of seven months to be ready for the September 1989 opening. Today, the GCRy provides an interesting and nostalgic way for visitors to travel to the canyon. During the summer months, daily round-trip rail service is provided by steam locomotive, and in the winter diesel locomotives are used due to the severity of weather conditions. For all service, passengers travel in railcars that date from 1923 and are reconditioned to approximate that time period. Departure from Williams is at 9:30 A. M. and arrival at Grand Canyon NP is at 11:45 A. M. , in the center of the park’s historic district at the 1910 Grand Canyon Depot. The train departs from the Grand Canyon at 3:15 P. M. and arrives back in Williams at 5:30 P. M. No smoking is allowed on the train in â€Å"any of the railcars. Reservations can be made by calling a toll-free number, 1-800-THE TRAIN. Information about the train ride, but not reservations, is available on the railroad’s website, wvw. thetrain. com. Different classes of serviceareoffered to travelers, depending on the fare paid and the car in which a passenger rides. The basic coach service is priced â€Å"at $49. 50 per adult and $19. 50 per child. Snacks are available for purchase; Diet Coke and Coke are complimentary in this class, with the latter served in GCRy keepsake bottles. Club Class, which includes the availability of alcoholic beverages and complimentary coffee and pastries in the morning, is priced at an additional $14. 50. The Coconino Main Class provides recliner chairs, a full continental breakfast, appetizers and champagne in the afternoon and the availability of alcoholic beverages for an additional $49. 50 per person. Coconino Dome Class represents a further upgrade. The service level is the same as Coconino Main Class, but passengers ride in an upper level enclosed dome which provides unsurpassed views of the surrounding landscape. The highest class of service, Chief Class, is provided in a railcar with an open-air rear platform; complimentary continental breakfast, coffee, tea, and juice are provided in the morning and champagne and appetizers in the afternoon. This class of service is priced at an additional $64. 50 per person. For all classes, the entrance fee to Grand Canyon NP is an additional charge. Oilier services are also available from the GCRy for additional charges. Continental breakfast is served in the terminal for $5. 95 per person until the train departs. Narrated motorcoach tours of the South Rim of the Grand Canyon are available from the Fred Harvey Transportation Company (the concessionaire for Grand Canyon NP) of varying lengths, some of which include lunch. Packages are available which may include one or two nights at the Fray Marcos Hotel in Williams and one night at a hotel in Grand Ganyon NP. During the ride from/to Williams many natural and man-made venues can be seen. There is formal narration for some of these venues and a printed guide is available for purchase, which describes these sights and provides a history of the GCRy. Interestingly only a very limited view of the Grand Ganyon is available from the train just as it arrives at and departs from the park. In Coach Class, each railcar has an attendant who serves beverages (Coke and Diet Coke), goes around with snacks for sale, and engages in conversations with the passengers. During the summer, many of these attendants are college students on break from their studies. The Grand Canyon Railway uses costumed performers in a number of different ways to simulate an earlier time period. Before the train departs from Williams, performers stage an â€Å"Old West† gunfight, just as was found some 100 years ago, Performers also move among the railcars: often singing songs of the â€Å"Old West, during the trip to the Grand Canyon. Passengers are encouraged to sing along with the performers. All of the performers are costumed in the’ type of dress found at the â€Å"turn-of-the-century. † On the return trip, the activities are slightly different. A group of performers stage a train robbery, just as was found during earlier times in the southwestern United States. Passengers are included in portions of the action, but none are actually robbed. Eventually, the sheriff captures the train robbers and takes them away to be put in jail. Passengers, especially younger children, enjoy this activity, which makes the trip back to Williams seem much shorter than it actually is. The other activity that some engage in is to take a nap, because many are fired due to their activities at the high altitude and in the low humidity of the Colorado Plateau. A recent survey conducted by the GCRy found that many passengers rate their train trip experience as excellent. Perhaps just as important, these passengers say that they would recommend the GCRy trip to friends. Additionally, the most satisfied passengers were likely to return again. Passenger satisfaction derives from the varied experiences received during the round-trip ride and the Grand Canyon itself wish the latter experience not under control of the GCRy but rather the National Park Service. ?This case was prepared by Dr. Fredrick M. Collision and is intended for classroom use. The situations portrayed here do not imply either effective or ineffective management on the pun of the Grand Canyon Railway. The cast: was written based on published materials of the railroad, the National Park Service, the, Williams-Grand Canyon News and the author’s personal experience. How to cite The Grand Canyon Railway, Essay examples

Dissertation Sample Project Management In International Hospitality A

Abstract The research project describes the ways to effectively handle the different projects and the customers in the hospitality and the tourism sector. The researcher here for the ease of the analysis has taken the case study of the renowned Hilton Group of Hotels and Resorts. The researcher has tries to explain the problems and also provided the recommendations which according to the reasercher are sufficient for the growth of the companys services. For this purpose the researcher has collected sufficient primary data from with the help of the interviews of the customers who have already experienced their stay in any of the branches of Hilton hotel and the mangers of the hotel. With the help of the different techniques and methodology the researcher tried to ascertain the results and recommended the solutions accordingly. The researcher in this respect evaluated that the effective use of the factors will help the Hotel to implement its projects both global and national fruitfully. The survey with the customers shows that they are more or less satisfied with the services provided by the Hotel nut there is still a gap in the total management of the service quality hence the management of the hotel needs to rectify that gap to gain the highest position in this sector. Are you Sacrificing Your Social Life to Finish Your Dissertation Paper? Take Dissertation Writing Help from us and Submit an Impressive Paper on Time Acknowledgement Conducting this research has been one of the most preferable experiences of my life. It has contributed exceptionally in enhancing my knowledge base and skills of analysis. I was capable of overcoming the challenges that I faced while competing this dissertation. However, all this would not have been possible without the guidance and help of many persons supporting me. First, I would like to thank my supervisor ___________ for constant assistance and guidance throughout the research. Special thanks to my academic guides who shared their knowledge and encouraged me. I would also like thank my friends who provided me moral support and helped in collecting the primary data from various resources. Finally, I would like to thank the organizational personnel who participated in the research survey and shared their valuable insights. The support of all these people gave the strength and courage required for conducting this study. Thanking You All, Yours Sincerely Table of Contents Chapter 1: Introduction. 6 1.1 Introduction 1.2 Research aim 1.3 Research objectives 1.4 Research questions. 1.5 Background of the company: Hilton group of hotels and Resorts 1.6 Rationale of study Chapter 2: Literature review 2.1 Introduction 2.2 Current Project Management trends in Tourism and Hospitality Sector 2.2.1 Total Quality Management (TQM) 2.2.2 Customer Relationship Management (CRM) 2.2.3 Life time value of customer and its importance 2.2.4 Relation between the TQM, CRM and Customer Loyalty 2.2.5 Grievance Management 12 2.2.6 GAP between Customer Perception and Customer Expectation 2.3 Conceptual Framework 2.4 Summary. Chapter 3: Research methodology 3.1 Introduction 3.2 Method outline 3.3 Research onion 3.4 Research philosophy and its justification 3.5 Research approach and its justification 3.6 Research design and its justification 3.7 Data collection procedure 3.8 Sampling technique 3.9 Ethical considerations 3.10 Research limitations 3.12 Summary Chapter 4: Data Interpretation and Data Analysis. 22 4.1 Introduction 4.2 Quantitative questions for the customers 4.3 Quantitative questions for the managers Chapter 5: Conclusion and Recommendations 5.1 Introduction 5.2 Objective Linking Objective 1: To identify the ways to improve the synchronization between the projects through the involvement of the technology Objective 2: To analyze the project management issues which are affecting the growth for Hilton Hotels in global market? Objective 3: To develop a well synchronised project management framework this will help The Hilton Hotels to manage their global projects 5.3 Recommendations 5.4 Future Scope of the Study References Appendix List of Figures Figure 1: Grievance management 14 Figure 2: Conceptual Framework. 16 Figure 3: Research onion. 18 Figure 4: Types of research philosophy. 19 Figure 5: Steps involved in Deductive approach. 20 Figure 6: Gantt chart 22 Figure 7: Satisfaction level of the customers with Hilton hotel 24 Figure 8: Problem faced by customers in residing at Hilton hotels. 25 Figure 9: Analysis of the service provide by the hotel 26 Figure 10: Analysis of the satisfaction level of the use of modern technologies in Hilton hotels. 27 Figure 11: Analysis of the grievance management of the hotel 28 Figure 12: Use of technology to improve the co ordination between projects and customer delivery 30 Figure 13: Important factors affecting the growth of the projects undertaken by the hotel 31 Figure 14: Effective management of the global projects. 32 List of Tables Table 1 : Satisfaction level of the customers with Hilton hotel 23 Table 2: Analysis of problem faced by customers in residing at Hilton hotels. 25 Table 3: Analysis of the service provide by the hotel 26 Table 4: Analysis of the satisfaction level of the use of modern technologies in Hilton hotels. 27 Table 5: Analysis of the grievance management of the hotel 28 Table 6 : Use of technology to improve the co ordination between projects and customer delivery 30 Table 7: Important factors affecting the growth of the projects undertaken by the hotel 31 Table 8: Effective management of the global projects. 32 Chapter 1: Introduction 1.1 Introduction The hospitality and the tourism industry is a growing industry of UK which employs about 9% of the total working population (Zahay, 2009). It is one of the fastest growing economies which comprises of more than one third of the total global economy. The sector had faced a reduction in its revenues during the time of the recession because of the reduction in the purchasing power of the tourists. But according to Lo et al (2010) the industry revived its position in the recent years to recover for the loss it suffered. The Hilton group of hotels founded in the year 1919 aims to provide a fresh environment to the tourists serving over 78 countries across the world (Sen, 2009). It provide comfortable atmosphere for the tourist and thereby maintains a customer loyalty in the sector. 1.2 Research aim The aim of the research here is to analyse the system of the project management incorporated by the hospitality and the tourism industry of UK. The researcher thereby tries to evaluate the project management system of the renowned Hilton group of hotels to get a clear picture of the whole industry. 1.3 Research objectives To identify the ways to improve the synchronization between the projects through the involvement of the technology To analyze the project management problems which are affecting the growth for Hilton Hotels in global market To develop a well synchronised project management framework which will help The Hilton Hotels to manage their global projects 1.4 Research questions How the inclusion of the modern day technology can help to improve the project management capabilities for Hilton Hotels? How much the project handling problems are affecting the growth for Hilton Hotels worldwide? What are the main problems Hilton Hotels are facing in managing the global projects? What framework Hilton Hotels can follow to manage their global projects? 1.5 Background of the company: Hilton group of hotels and Resorts Originally based in UK, Hilton group of hotels are one of the biggest chains of International hotels which have its branches in more than 78 countries (www.hilton.com, 2014). The main mission of the company is to create an unforgettable experience for the customers in both business and leisure travels so as to retain the customers and create a sense of customer loyalty. The main objectives of the hotel are to enhance the guest experience, improvement of the operational efficiency, protection of the environmental factors and strengthening of the partnerships with other groups (www.hilton.com, 2014). 1.6 Rationale of study The main reason for the choice of this topic is to ascertain the ways through which the international tourism and hospitality industry manages its projects. With the rising number of hotels in different parts of the world it has become very important for all the hotels to maintain a standard benchmark in the quality of the services provided by them. Since the number of substitutes is high in this industry hence effective management of the different projects and attraction of the customers are the primary duty of the hotels. Chapter 2: Literature review 2.1 Introduction This chapter will focus on establishing the relation between the different academic and proposed theories and with the current industry scenario of the hospitality and tourism sector. With the help of this academic foundation the researcher aims to enhance the quality of research topic. The proposed theories will help the researcher to analyse the situations through which the current industry is passing and will thus help the researcher to derive at a fruitful conclusion. 2.2 Current Project Management trends in Tourism and Hospitality Sector The project management trends in the tourism and hospitality industry are the factors which the industry should consider for the betterment of the service. Since it is a service industry hence its success depends completely on the effective management of the customers (Kalisch, 2009). The current trends followed by this sector are: Globalization: According to Bolton and Lemon (2009) the hotel industry for effective management of the projects is trying to globalise their services. Nowadays it is seen that all the hotels are encountering customers from varied parts of the world with varied cultures. Hence it is required by the hotels to globalise their services. Safety issues: The industry has become vulnerable to the increasing terrorist attacks. Hence according to Jiang et al (2009) the hotels are trying to incorporate disaster management plans and making personal safety as the first priority. Service: Quality plays an important role in the services provided by the hospitality industry. Kwak and Ibbs (2009) are of the opinion that the degree of satisfaction can be increased by providing a diversified service at a reasonable price. But Soderlund (2009) argues that quality service cannot be provided by all companies. For enhancing the service quality extensive training should be provided to the employees. Technology: It is the driving force for creation of different opportunities and improving of the customers experience. For the smooth running of the business the hotels are now days using the different database systems to store the information about the customers and mange them effectively (Casado, 2009). The online service helps the clients to view the services offered by the hotels and to make the selection accordingly. This not only increases the number of customers for the hotel but also reduces the territorial boundaries. 2.2.1 Total Quality Management (TQM) According to Anwar and Hamilton (2010) the TQM is the process of creating a climate where the quality of the services and the products are continuously enhanced by employing of different techniques. The key concept based on which the companys perform the TQM is that the quality of a service or a product is defined by the requirements of the customers. In the hospitality sector the definition of the quality denotes the obtaining of the goods and the services which will satisfy the needs of the customers and also these services should be above their expectation levels. So according to Easton and Jarrell (2010) the concept of quality management is an essential concept in this industry. Pettersen (2009) are of the opinion that for attaining a successful TQM process the management of the company should try to identify the customers needs and accordingly enhance the service or product feature through continuous efforts and different systematic analysis. The TQM concept offers quality in the fields of total quality control, quality circles, provide standard quality, satisfaction of the employees, satisfaction of the guests and also maximisation of the profits. According to Xie et al (2014) the management of the quality of service on the hospitality industry is very essential. The quality of a service provided may be analysed in two respects namely the perceived service and the actual service. The quality of actual service provided by the hotels can be increased with the help of the various research techniques like incident based methods. But Lee et al (2011) argues that the actual quality of the service may at times be good but still the customers may not be satisfied with the same. This generally occurs due to high expectations of the customer towards a particular service. According to Murphy (2012) to understand the expectations of the customers the hotels can make use of the different tools like the survey of the satisfaction levels through use of questionnaires, use of the technique mystery guest, analysis of the market situations and also evaluation of the audit reports. 2.2.2 Customer Relationship Management (CRM) CRM combines all the aspects of the interaction of the company with its customers. According to Dutu and Halmajan (2011) in the present scenario the business of different sectors are facing high level of competition and hence they have to make efforts to survive in the market by creating a competitive advantage in the sector of efficient management of the customers. According to Costa and Buhalis (2012) the service industry should have the knowledge of the special treatment that they should provide to each individual customer. The hospitality industry has adopted the system if CRM because of some rising issues like the complexity in the nature of the customers expectations, the deficiency of the technologies, complexities associated with the management of the perishable products and retention of the loyal customers. Atkinson (2009) is of the opinion that there are four parameters to ensure the success of the CRM. They are as follows: Impact of corporate strategy: The companies implementing CRM should at first identify the corporate strategy and then should give emphasis on the customer centric approach. Efficient technologies: The technologies thus used in the different departments of the company should be combines to provide a compact data about the successful application of CRM (Badri and Davis, 2010). Improvement in the partnerships: For a better result of the CRM process the partnerships within the organisation should be improved. Efficient management of the CRM technique: The management officials who are responsible for the implementation of the CRM should be well knowledgeable about the process and the technologies for applying it. According to Badiru (2011) misuse or partial knowledge about the programme may result in a failure of the project. 2.2.3 Life time value of customer and its importance According to Chang et al (2010) lifetime value of a customer is the total profit which the company or the industry will derive from the future relationship with the customer. The purpose of conducting the lifetime value assessment is to ascertain the financial value of the customer. Hence if the company is able to determine the value of the customer with whom it is dealing then it would be easier for the company to take the decision as to which customer is important and should be retained in the future. According to Lewis et al (2010) the top two pressures faced buy the hospitality industry are the increased pressure from the emergence of competitors and the availability of less number of loyal customers. It is seen that the introduction of the online reviewing system has helped the customers to instantly book the hotels according to the suitability of their locations and the cheaper price. Kutsch (2010) are of the opinion that although this is a plus point for the customers but it i s a drawback for the hotels because the websites may be misleading and the customers in this respect are not paying a visit to the hotel to make a correct judgement. However according to Johnson et al (2011) the branded hotels cannot set lower price levels because of the brand valuation. Hence this creates a problem for them to gets loyal customer base. Hence the big chain of hotels should try to retain the customers by enhancing their service quality (Kim et al.2010). They should personalise the services that they are providing and in doing so they will create an image in the mind of the customers and they will have a brand recall value of the same. The hotel industries in this respect can also provide seasonal discounts or discounts on the special suits. They can also provide some additional services for the special types of customers. According to Kutsch (2010) these service enhancements will help this sector to retain the customers. 2.2.4 Relation between the TQM, CRM and Customer Loyalty CRM is the basic technique adopted by the customer oriented industries. In other words the CRM method is solely used to identify the needs of the customers and to enhance the service quality in order to provide satisfaction to the customers (https://www.researchgate.net, 2014). TQM is a strategy adopted by the companies to focus on the effective controlling and monitoring of the overall all the process of the organisation to achieve an overall satisfaction level in every respect of the organisation. According to Costa and Buhalis (2012) TQM is the broader aspect of CRM or it can be said that the CRM is a part of the TQM process. The TQM aims at achieving the quality satisfaction in all sections of an organisation the sections of an organisation also concerns its customers. They are a broad base of the total quality management of a company. Irrespective of the fact whether the company is a customer oriented company or not, the management has to maximise the quality of the service or t he goods provide to the customers. According to Kalisch (2009) the total quality of the company can only be maximised when the service provided are also maximised in terms of their quality. Hence the implementation of the CRM technique is essential in this respect. This technique will pay specialised attention to the maximisation of the customers service quality and thereby will help the company to achieve its improvement level. Soderlund (2009) are of the opinion that the implementation of both TQM and CRM is necessary for the achievement of the customer loyalty. The enhancement in the level of the service provided will help the particular company to attract more customers and will eventually help the company o to retain the valuable customers for the purpose of the profitable growth. 2.2.5 Grievance Management The employees are the backbone of any industry and the customers are the base of any industry, hence it is the duty of the industries to check the grievances of both the parties (Pettersen, 2009). There is generally a set of procedures for the effective management of the grievances concerning both the parties. The framework of the organisation should provide the different norms as to how the employers and the mangers should monitor the behaviour of the employees and what benefits should the employees get in their due course of time. According to Kim et al (2010) the different types of grievances faced by the employees of the hospitality industry are namely the increased work pressure, inconvenient work timings, rude behaviours from the customers, lack of respect at the workplace, negligent amount of salary, sexual harassments etc. The companies in the hospitability sector in this respect to reduce the employee turnover rate have introduced various methods to attain to the grievances of the employees (Easton and Jarrell, 2010). According to Costa and Buhalis (2012) the grievance of the employees can be handled with the effective management of the human resource. The company in this respect should form a committee which will see to the grievances of the employees and will also protect the interest of the employees. Kutsch (2010) are of the opinion that the customers are also having various complaints with the services in the hospitality industry. The industry here needs to recover the service by creating an effective communication process with the customers. For this the companies can create suggestion box system where they can collect the suggestion and the complaints of the customers and handle them accordingly. 2.2.6 GAP between Customer Perception and Customer Expectation According to Badiru (2011) the quality service model is an important model in which helps to define the objectives behind quality management. It is a consumer oriented model and it helps the different service industries to understand the quality of service that is to be provided to the customers. According to this model the consumers assessment of the quality of the service will be perceived by a series of gaps in the service process. Atkinson (2009) are of the opinion that it is the duty of the service providers to effectively close these gaps and increase the service quality. These gaps arise because of the difference in the expectations of the customers and the perception of the quality of the service provided to the customers. But Kalisch (2009) argues that it is difficult for the hotel industry to analyse the expectation of the customers because the preferences and the taste of the customers are ever changing. To understand the perceptions of the customers the industries are using the application of the perceived quality service tool (Easton and Jarrell, 2010). The expected quality of the service by the customers is directly affected by the marketing promotional techniques used by the different companies, the attractive images of the tourism packages of the different companies, the varied number of options along with reasonable and affordable rates, the influence of the word of the mouth of the other customers who have already availed the service and the basic needs and the requirements that the customers have. Dutu and Halmajan (2011) are of the opinion that the main factor which is responsible for the enhancement of the perception of the customers is the reliability of the customers over the particular service. If the customer is able to rely completely on the service and the service provider then the gap between the expectation and the perception can be reduced. (Pettersen (2009) are of the opinion that the higher the gaps the lesser will be the level of satisfaction hence the main motive of the industries should be to reduce the gaps by correct assessment of the problems which the customers are encountering. According to Kutsch (2010) there can be five different types of gaps as follows: Gap 1 between consumer expectation and management perception: This arises due to wrong perception of the managers about the customers expectations Gap 2 between perception of the management and the specification of the service quality: This arises when the manger in spite of knowing the customers needs do not set the correct service standards or specifications (Atkinson, 2009). Gap 3 between Specification of the service quality and the service delivered: This arises due to negligence in the delivery of the service by the service provider. Gap 4 between service delivery and the external factors: This arises when the customers expectations are highly influenced by the external factors like the advertisements of the company and when the poor delivery of the service doesnt fulfil those expectations (Badiru, 2011). Gap 5 between the expected service and the actual service received: This is the last gap which changes the perception of the customers. It arises when they are not satisfied with the level of the service provided (Easton and Jarrell, 2010). 2.4 Summary As seen in the particular chapter the researcher has taken ample of time to analyse the different proposed theories and the concepts which the researcher found useful for establishing the aims and the objectives of the research. The evaluation of the different concepts and the terms which defines the ways of achieving the customer satisfaction level in the service industry will help the researcher to analyse the data which will be collected by the researcher for the purpose of the evaluation of the problems of this industry. Chapter 3: Research methodology 3.1 Introduction This chapter gives insight knowledge about the type of research method which is being followed by the researcher along with the mention of the data collection process and the philosophies and the approaches adopted by the researcher along with proper justification. 3.2 Method outline The chapter provides detail research techniques to analyse the effective project management issues of the hospitality sector. The positivism philosophy is selected for the acquiring information for the relevant topic. The researcher here is using both primary and he secondary data to arrive at the conclusions and the researcher has decided to incorporate the qualitative and the quantitative technique to compete the research process. 3.3 Research onion It is the tool used by every researcher to successfully implement the research process. The onion shows the different stages of the process according to their importance and ensures that if the researcher follows the same then the process will be smoothly completed in the due time. The research onion is divided into six stages- philosophies, approaches, strategies, choices, time horizons and finally techniques (Magilvy and Thomas, 2009). 3.4 Research philosophy and its justification According to Bernard (2011) research philosophy helps in determination of the appropriate manner in which the research work is to be conducted. It determines the mindset of the researcher and contributes to the success of the project. Out of the three philosophies namely the positivism approach, realism approach and the phenomenology approach, the researcher here has selected he positivism approach (Dul and Hak, 2012). The selection of the positivism philosophy will help the researcher to apply logical explanation in analysing the hidden facts of the project. This philosophy helps the researcher to make a detail observation and extensive collection of the knowledge required for the completion of the project (Harrison and Reilly, 2011). 3.5 Research approach and its justification The research approach is basically the determination of the procedure of the research. According to Truscott et al (2010) there are two types of research approach namely inductive and deductive research approach. The researcher here has selected the deductive approach because this approach includes evaluation of the conclusions on the basis of the observations thus made by the researcher. In this case it may be stated that the inductive approach is followed for establishment of some new ideas (Cameron, 2009). But the researcher here is not dealing with establishment of any new theory rather the researcher will derive conclusions from the observations made by him. 3.6 Research design and its justification The research design is the blueprint of the research work which determines the aims and the objectives of the research (Onwuegbuzie and Leech, 2009). There are three types of research design namely the Explanatory, Exploratory and descriptive. To continue this research the researcher has selected the explanatory research design because the explanatory research design enable the researcher to explain every factor of the research through detailed explanation which enables the researcher to analyse the research objective from all possible angels so that the outcome of the research becomes very much valid and reliable. 3.7 Data collection procedure According to Ellis and Levy (2009) the validity and the reliability of the data ensures the positive result of the research. The researcher here will concentrate to collect both the primary and the secondary data. The primary data will provide the real life picture and the secondary data will provide the proper stage for the better understand in of the scenario. The secondary data will be collected through the analysis of the books, academic journals and the published websites (www.newagepublishers.com, 2014). The primary data will be collected through the interview process over the selected sample population which will consist of 40 customers and the 10 managers of the Hilton hotels. 3.8 Sampling technique Sampling is one of the very important factors for the continuation of the research project (Cooper and Schindler, 2010). The researcher will follow both the probability and the non-probability sampling. The researcher will select the customers through the probability sampling to remove any scope of ambiguity within the sample. The researcher will select the managers through the non- probability sampling because it is not possible to take a large number of sample population for the managers. 3.9 Ethical considerations Bryman and Bell (2011) opined that not only the completion of the project is important for the successful completion of a research project the basic research ethics should be maintained. Data and the sample population majorly contribute in the success of any research project. The researcher will ensure that the data collected from the guest and the managers will not be disclosed under any circumstances (Brannen, 2009). The researcher will ensure that during the data collection process the researcher will not influence any one to get favourable data. This is a completely academic research so for the continuation of this project no monetary transactions will be included. 3.10 Research limitations This research is purely an academic research so there are areas from where the limitations may arise (Denzin and Lincoln, 2011). The hotel authority may not permit the researcher to interview the guests as the majority of the guests who stays in this hotel belong to the high profile class and they love their privacy more than anything else. The managers of this hotel may not entertain the researcher. 3.11 Time horizons 3.12 Summary The chapter here deals with the description of the research tools selection which will help the researcher to continue with the research job smoothly. With the help of this chapter the researcher has given the reader a good description of the various tools used and has given the proper justification behind using those tools. The formation of the blueprint of the research structure and the assessment of the time taken will help the researcher to complete the research work on time. Chapter 4: Data Interpretation and Data Analysis 4.1 Introduction In this chapter the researcher will produce the analysed results of the collected data from the customers and the managers of the Hilton hotel. The researcher for the better analysis of the collected data applied the quantitative data analysis approach. To gather required data from the sample population the researcher has framed quantitative questionnaires. Personal details Name : _________ Age : ____ Sex : _____ 4.2 Quantitative questions for the customers Q1: Are you satisfied with the services of the Hilton hotel? Options Number of Respondents Total Number of Respondents Percentage of Response Very satisfied 12 40 30% Satisfied 14 40 35 % Neutral 5 40 12.5 % Dissatisfaction 6 40 15% Very dissatisfied 3 40 7.5 % Figure 7: Satisfaction level of the customers with Hilton hotel This question was asked to the customers to understand the satisfaction level of the customers with the services of the Hilton hotel. Out of the total 40 customers majority of the customers that is around 30% of the customers are very happy and very satisfied with the services of the hotel. So it can be said that the company can expect more than 30% of the customers to be loyal towards the hotel and they would also recommend the same to their friends. 35 % of the customers are of the opinion that they are happy and just satisfied with the services of the hotel. From this it can be analyzed that this percentage of customers will probably give a second visit to the hotel. Out of the sample size only 22 % of the population is not happy with the services hence to gain the market share the hotel needs to reduce this percentage to zero percent. Q2: Is there any kind of problem which you have faced while residing in Hilton Hotels anywhere? Options Number of Respondents Total number of Respondents Percentage of Response Yes 5 40 12.50 % Neutral 15 40 37.50 % No 20 40 50 % This question was asked to the customers to analyse whether the rate of problems faced by the customers with residing in the Hilton hotels and resorts. The data collected from the answer of this question will help the researcher to understand varying level of the satisfaction which is seen in the previous question. Out of total 40 customer 37.50 % of customers were unresponsive on being asked this question. Hence it was difficult to analyse whether they were satisfied or not. Around 50% of the total sample size confirmed that they were satisfied with the services because they did not encounter any problem during their stay in the hotel. A very least percentage of customers around 12.50 % opined that they had faced certain problems while their stay at the hotel. Q3: Do you agree that the hotel provides the best in class service keeping the customers preferences in mind? Options Number of Respondents Total number of Respondents Percentage of Response Strongly Agree 25 40 62.50% Agree 10 40 25.00% Neutral 3 40 7.50% Disagree 1 40 2.50% Strongly Disagree 1 40 2.50% On being asked whether the Hilton group of hotels provides the best class service or not majority of the customers wagered to the point. They are of the opinion that the services provided by the hotel at the different parts of the world are very good and are the best compared to those provided by the other hotels of the same nature. Around 62.50% of the customers are strongly agreeing to the point and around 25% is agreeing to the point hence from the analysis of the answers given by the customers in this question the researcher can reach o a conclusion that the quality of the services provided by the hotel is high and the gap between the customers expectations and the customers perception in getting reduced. Q4: Do you agree that the use of modern technologies by Hilton Hotels enhanced your experience? Options Number of Respondents Total number of Respondents Percentage of Response Strongly Agree 22 40 55% Agree 9 40 22.50 % Neutral 2 40 5 % Disagree 5 40 12.50 % Strongly Disagree 2 40 5% This question helped the researcher to understand the advantage which the hotel is getting from the incorporation of the different new technologies for enhancing the experience of the customers. The customers here who have already stay in the hotel are of the opinion that the use of the modern infrastructure, the use of the high class technology to provide prompt room service and the use of the technologies to record and mange the customers data base are some of the helpful tools used by the hotel. Around 55 % of the customers strongly agree that the use of these technologies have enhanced their experience. A total of about 20 % of the customers are of the opinion that the use of the technologies didnt make any change in the experience. 5% of the customers were neutral because they were not aware of the technological changes and were not in a position to comment on that. Q5: Do you agree that the Hotel manages the grievances and other issues very professionally and provides value for customer? Options Number of Respondents Total number of Respondents Percentage of Response Strongly Agree 18 40 45.00% Agree 13 40 32.50 % Neutral 4 40 10.00% Disagree 3 40 7.50% Strongly Disagree 2 40 5.00% Management of the grievances and the correct attention towards the solving of the complaints are the two major objectives of any hospitality sector. Hence the researcher asked this question to get a clear view on the satisfaction level of the grievance managed by the hotel. On being asked about the opinion of the agreement or disagreement on the factor 45 % of the customers were of the opinion that they strongly agree with the researcher and 32.50% of the customers said that they generally agree with the researcher. 10 5 of the customers were neutral over the matter they are not sure about the fact and are hence reluctant to give their opinions. Around 12.5% of the customers are of the opinion that they disagree with the fact stated by the researcher. 4.3 Quantitative questions for the managers Personal Details: Name of the employee : _________ Age : ____ Sex : _____ Designation : ________ Department : _________ Q1: Do you agree that technology can improve the coordination between the projects and customer delivery? Options Number of Respondents Total number of Respondents Percentage of Response Strongly Agree 4 10 40% Agree 2 10 20% Neutral 2 10 20% Disagree 1 10 10% Strongly Disagree 1 10 10% This question was asked to the mangers of the Hilton hotel to understand their view about the implementation of the modern and improved technologies on the management of the different projects. On being asked this question 40% of the mangers were of the opinion that they strongly agree o the point mentioned by the researcher that the incorporation of the technology for the management of the project has enhanced the quality of the services provided to the customers. 20 % of the mangers were neutral about their opinion because they didnt find it fit to comment on the workings of their own company. Whereas 10% each were of the opinion that they either strongly disagree or just disagree with the fact of the researcher. Among them some are of the opinion that the extensive uses of technologies have increased the costs of the hotel. Q2: According to you what can be the most important factors that will affect the growth of projects in the Hotel? Options Number of Respondents Total number of Respondents Percentage of Response Time 2 10 20% Length of the Projects 1 10 10% Resource Allocation for the projects 3 10 30% Resource requirements for the projects 2 10 20% Demographic positions of the projects 2 10 20% The researcher asked this question to analyse the factors affecting the growth of the project undertaken by the hotel. The factors mentioned here by the mangers have helped the researcher to get an idea about the reasons contributing to the growth of the projects in the hotel. The mangers here have mentioned the most important factors which they consider for the effective completion of the project. Out of the five different factors around 30% of the managers are of the opinion that Resource allocation is an important factor which contributes to the effective growth of the projects. The other important factors like the time of the project, resource requirements and the demographic positions of the project are considered as important by 20% of the mangers in each case. Only 10% of the managers are of the opinion that the length of the project is also an important factor. Q3: How you think the global projects can be managed more professionally without hampering the guests experiences? Options Number of Respondents Total number of Respondents Percentage of Response Proper resource allocation 3 10 30% Through the use of Technology 5 10 50% Through maintaining the time scale 2 10 20% The researcher here asked this question to the mangers to understand the effective ways in which the hotel can manage its global projects without hampering the customer values. Here 50% of the mangers are of the opinion that the company on this respect should use the technology for the successful implementation of the global projects and this will not reduce the quality of the services provided to the customers. 30% of the managers are of the opinion that the hotel management should consider effective allocation of the resources in respect of each project. This will help the company to retain its customer service and will also help the hotel to procure the necessary financial support as required to complete the project. Only 20% of the mangers are of the opinion that the hotel should concentrate on the time scale required for the completion of the project. Chapter 5: Conclusion and Recommendations 5.1 Introduction In this chapter the researcher have produced the results of the data analysis and linked the results with the prefixed objectives. The objective linking has been done so that the relevance of the research can be produced very systematically. In the later part of this chapter the researcher will put focus on the scope of the future research. Based on the analysed outcomes the researcher will produce some of the probable recommendations for the betterment of the project management and hotel operations for the Hilton Hotels. 5.2 Objective Linking Objective 1: To identify the ways to improve the synchronization between the projects through the involvement of the technology The objective here is to understand the ways in which the hotel can improve the synchronization between the projects through the implementation of the technologies. The researcher here has linked this objective in the questionnaire in questions 4 and 1 in the customers analysis and question 1 in the analysis of the managers. The questions 1 and 4 show the satisfaction level of the customers and the satisfaction which the customers derive from the effective use of the technologies by the hotels. This has helped the researcher to understand the purpose and the advantage which he hotel is deriving from the extensive use of the technologies. Since the result is positive hence it can be said that the use of technology is enhancing the customers satisfaction levels and is also contributing into effective management of the project. The mangers are also on being asked the question is seen to strongly agree to the fact that the use of the technology will enhance not only the customers satisfa ction levels but also create a link between the projects and the customers service. Objective 2: To analyze the project management issues which are affecting the growth for Hilton Hotels in global market? The objective of the researcher here is to analyze the factors which will affect the growth of the project. The researcher here has linked the questions number 2 of the customers questionnaire and also question number 2 of the managers questionnaire. The objective here is to identify the factors which contribute to the effective growth of the different projects undertaken by the hotel. In this respect the researcher tried to analyse whether the customers are facing any problem during their stay at the hotel because this will help the researcher to understand the effectiveness of the projects and will help the researcher to understand that the factors as cited by the mangers actually contribute to the effective management of the projects. The question asked to the mangers has helped the researcher to understand the factors which the company thinks are important for establishing the objective. Objective 3: To develop a well synchronised project management framework this will help The Hilton Hotels to manage their global projects The objective of the researcher here is to find the factors that will help in the development of the global projects of the hotel. For this the researcher has incorporated the questions 5 and 3 of the customers questionnaire and question 3 of the mangers questionnaire. The researcher in this respect by asking the question about providing the beast class services to the customers was trying to analyse the effectiveness of the global projects thus undertaken by hotel. The global projects in this respect includes the effective management of the different customers from all over the world for managing the global customers the hotel needs to undertake different CRM projects which would suit the needs of the customers .In this respect for further clarification on the workings of the hotel the researcher asked the fifth question to the customers which indicated that the hotel is effectively managing the grievances of the customers. The mangers in this respect are trying to analyse the facto rs which will affect the success of the global projects. 5.3 Recommendations The researcher after the analysis of the primary data has reached certain conclusions and according to the data collected is able to provide certain recommendations for the same. The recommendations are as follows: The management of the hotel needs to pay more attention to the procurement of the resources required for the implementation of the projects. For doing this they need to first plan out in details the quantity and the quality of each of the resource required for the effective completion of the project. This will reduce their failure rates of the project. The customer satisfaction can be increased with the help of more enhanced technologies and the hotel should concentrate on lowering the cost so that the services of the hotel can be afforded by all segments of customers. The hotel also needs to increase its customer loyalty base. It s seen that although majority of the customers are very satisfied with the service quality but still there are many customers who are just satisfied and it is to be noted that percentage of customers will not be loyal towards the hotel. For increasing the customer loyalty level of Hilton group, the management of the company should improve their CRM process and should try to minimise the gap between the customers expectation and perception. 5.4 Future Scope of the Study The project here is based on the assessment of the project management by the hospitality sectors and for the purpose of easy assessment the researcher here has selected the Hilton group of hotels as the case study. However this topic can also be analysed from the customers point of view and be made to determine the problems faced by the customers. The researcher alternatively could have also selected effective management of the customers and the creation of the brand loyalty. Since the customers are the major base of the hospitality hence an extensive study on the problems, expectations and the perceptions of the customers can be conducted in future projects. If in future the topic is revised and the assessments of the customers are done then it will help the Hilton group of hotels to get a clear picture about the changes they need to make in their existing service structure.